![]() Or the occasional letter dedicated to the superfans, that feels like they are talking directly to you. They pay you for a tiny bit of access.Īccess on Substack is the ability to have a content creator reply to your comment. They just love the content you create and want a tiny bit more. I assumed you had to add a tonne of value to sell people content via Substack. “Readers are receiving letters from a thinker whose consciousness they want to follow.” Why does the audience pay for a Substack subscription? Roughly speaking, through my research, 10% of your free audience will convert to a paid membership.Ī quote from one of my research conversations: ![]() This is the backstage pass to your concert. Substack keeps your vulnerability safe while you cultivate it quietly. A person would have to buy a subscription to see your secrets, and for most, that is way too much friction. The contents of your paid letters can’t be googled. You can prevent your boss, family, or those close to you from seeing what you publish. Most importantly, you can publish behind closed doors if you want. The only rule with Substack is to be yourself. You can make every paragraph one sentence long. You can write an intro promising the world. You can indulge in a naughty clickbait headline. You can write whatever you want on Substack. Why are content creators drawn to Substack? I’m going to change how you think about Substack entirely. What you’re about to learn will give you the best chance at understanding and getting the most out of Substack. Some of this I have learned from content creators on Substack. Some of these new thoughts I have learned from Substack employees. I thought if you have an email list and use email software like CovertKit, then Substack is a waste of time. Yet, it’s extremely easy to misunderstand what it is.
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